In the quest to engage with people on all levels of social media to promote your business or blog, keeping up with your interactions can become tiresome and labour intensive.
Since starting my blog, I have sometimes been overwhelmed by the effort required to engage with followers and accumulate a following that drives traffic to my site. After all, I am passionate about my new hobby and want to share my passions with others.
With that in mind, and always with a keen eye for efficiency, I decided that using a 3rd party app to send automatic messages to my Twitter followers would be a sensible thing to do to thank people for following, and direct them to my website and other social media platforms.
After 2 days of using this app, I very quickly decided to stop using it based on a myriad of feedback, unfollows and negative comments. Upon reflection ,you only have to think about how you feel when you receive an automated message to understand it’s affect on future engagement. Here are the 5 reasons that automated messages are counter-productive to engaging with followers:
- The point of social media is to interact with people on a personal level, when you follow somebody on Twitter and instantly receive a direct message back, that just says “It’s all about me- I have no intention to interact with you personally, I just want you to read my feed and buy my products.”
- People get really annoyed by this robotic approach and unfollow you as a matter of principle, (around 4 in 10) .The direct messages clog up their inbox and you then miss out on interacting with people within your niche or your target market.
- The message that an automatic message says to the reader, is that the sender doesn’t have a lot of time. In this case you are simply collecting ‘followers for followers that are never going to read your posts- but look good in numbers.
- It shows a deep lack of understanding to the receiver of the message about the sender’s knowledge of what social interaction is about. How can this person really want to pursue a two-way communication if he is using a robot to reply?
- Sending automated messages is frowned upon in most social media guidelines, and if people report you for spamming, you are in danger of losing your account altogether
In order to really engage with people, your interactions must be as much about reading and interacting with other people’s content as promoting your own. Collecting followers is great, but you want them to actually respond to your ‘call to action’, so having fewer followers that you spend more time communicating with will be more powerful than thousands of followers that you haven’t got time to respond to.
Social reach is a slow game- but by adopting a personal approach and investing quality time you will delve deeper into the power of social media and get much better results.
For some really great advice on how to really get the most from Social media to generate traffic visit Suzie Speaks.